MY brother the devil Research

My brother the devil research

Producer/Director

·      The British film was written and directed by Egyptian Welsh screenwriter Sally El Hosaini

The film can be viewed at a variety of cinemas, such as Vue, Odeon, Cineworld and Showcase. However, Skyfall is also shown at these cinemas, making it a big competition between the two films.

There are many types of advertisements, such as posters, public transport, billboards, internet and much more. Some examples of these are below:

Online marketing:

The film has won several awards since its release. They are:

·      Won Best European Film at Berlinale

·      Won Best Cinematography at Sundance Film Festival

·      Won CBA Worldview Sundance Impact Award at Sundance London

·      Won Best Newcomer at BFI London Film Festival

·      Won Grand Jury Award at Outfest

·      Won Best Actor - James Floyd at Milan Film Festival

·      Nominated Grand Jury Prize at Sundance Film Festival

·      Nominated best first film at BFI London Film Festival

·      Nominated Best Newcomer, Fady Elsayed at BFI London Film Festival

Actors/ Actresses:

James Floyd - Rashid

Fady Elsayed - Mo

Said Taghmaoui – Sayyid

Aymen Hamdouchi – Repo

Ashley Bashy Thomas – Lenny

Anthony Welsh – Izzi

Arnold Oceng – AJ

Letita Wright – Aisha

Amira Ghazalla – Hanan

Elarica Gallacher – Vanessa

Nasser Memarzia – Abdul Aziz

The film was released in the UK on the 9^th November 2012. It was filmed throughout 2010-2011, edited and released in 2012. It was made on a low budget. Exact budget prices of this film are not publicised, but research suggests that it was run on a low budget, although it had a wide audience.

Good Reviews:

·      The films is gripping, engaging and well shot.

·      The movie is very believable, especially characters and situations.

·      Won a huge amounts of awards

·      Although it is based in urban areas, the film has strong social commentary, changing the feel and views of the films.

·      Female producer making it exceptional to understand society in a urban centred point of view.

Bad Reviews:

·      The film is rather basic, using ordinary plots to give predictable thoughts.

·      The enthusiasm caused this film to be overrated. Films such as Kidulthood tell basic storylines, but were a bigger success in terms of entertainments.                                                                                                

·      The low film budget limited the amount of ideas which the director had planned to put in the movie.

·      Plotting could be unconvincing, but is a minor defect due to outstanding performances.

It is based in East London, as the two characters are played to be as immigrants. However, during the time of filming, the London 2011 riots occurred. This brought changes to the movie itself giving more ideas on gang culture in hackney and other parts of east London.

Production Companies

·      Rooks Nest Entertainment

·      Wild Horses Film Company

Distributors

!08 Media – Theatrical, all media

Paladin - Theatrical

Verve Pictures – Theatrical

Other Companies

HireWorks – Equipment rental

Point1Post – Sound Recording

Sapex Scripts – Post production script services

Skyfall Research

 
The film was produced by Eon Productions and distributed by MGM and Sony Pictures Entertainment.It stars Daniel Craig , Javier Bardem and Naomi Harris.The director is Sam Mendes. This film was shot in many places around the world from England to Japan.to advertise the movie many merchandises such as nail polishes have been made even a phone has been created dedicated to the movie.The film has many online advertism on YouTube  Facebook and its own official website.As Sony was a big part of the movie they too had created a page dedicated to the movie on their Official website. The films budget was estimated at $200,000,000.It was also created in IMAX version. The official soundtrack was sung by a well known British singer Adele this increased popularity of the film.So far reviews have been good and positive the movie has raised quite a huge amount so far.Advertism for the movie vary vastly. Many actually use promotions e.g. winning tickets to go watch the film.

My Brother The Devil

My Brother the Devil is a 2012 British film written and directed by Sally El Hosaini.
It tells the story of two sons of Egyptian immigrants coming of age in East London. It stars James Floyd, Fady Elsayed and Saïd Taghmaoui. It is released in UK on November 9th 2012, then in US cinemas 2013, and other territories globally. The film was produced byJulia Godzinskaya, Gayle Griffiths and Micheal Sacker. All filming was done in Hackney, East London.

The Film has won many awards such as :

Best European Film (Europa Cinemas Label Award) at Berlinale

Best Cinematography at Sundance Film Festival

CBA Worldview Sundance Impact Award at Sundance London

Best Newcomer - Sally El Hosaini at BFI London Film Festival

Grand Jury Award at Outfest

Best Actor - James Floyd at Milan Film Festival

The film has been critically acclaimed with rave reviews, including:
The Hollywood Reporter called it "A crackling debut...Slick, muscular, entertaining and emotionally satisfying."
Empire named it "a compelling gangland saga...crisp, cool and consistently street-smart."
Variety wrote 'An energetic and imaginative tale...a film that so artfully refuses to surrender to convention.'
The Independent praised it as 'gritty and gripping'
The Daily Telegraph called it their 'favourite narrative feature' at Sundance
Total Film gave it film of the day and placed it in its Top 3 Films at Sundance
Screen International named it 'a luminous event'

The film was aslso shown in the following cinemas:

Empire - Leicester Square

Leicester Square, London

Ritzy Cinema

Brixton Oval, Coldharbour Lane, London

Genesis Cinema

Stepney, 93-95 Mile End Road, London

Hackney Picturehouse

270 Mare Street, London

Peckham Multiplex

Peckham, 95a Rye Lane, London

Cineworld - Wandsworth

Wandsworth High Street, Southside Shopping Centre, London‎

Cineworld - West India Quay

West India Quay, 9 Hertsmere Road, London

Production Companies
Rooks Nest Entertainment
Wild Horses Film Company


TRAILER FOR MY BROTHER THE DEVIL.

Sky Fall Research

Skyfall is the twenty-third spy film in the James Bond series, produced by Eon Productions and distributed by MGM and Sony Pictures Entertainment. The film features Daniel Craig's third performance as James Bond, and Javier Bardem as Raoul Silva, the film's villain. The film was directed by Sam Mendes and written by John Logan, Neal Purvis and Robert Wade.
Skyfall premiered on 23 October 2012, and was released in the United Kingdom on 26 October 2012. It was the first James Bond film to be screened in IMAX venues, although it was not filmed with Imax cameras.The film's release coincided with the 50th anniversary of the James Bond series, which began with Dr. No in 1962.

 English singer-songwriter Adele, also came out with the song skyfall which was also the theme song of the 23rd James Bond film from Eon Productions. The track was written by Adele and producer Paul Epworth. "Skyfall" was released on 5 October 2012 at 0:07 BST, as part of "Global James Bond Day", celebrating the 50th anniversary of the release of Dr. No, the first James Bond film.The producers SONY also are the record label for singer Adele who sang the song Skyfall. Both the film and song promoted each other which was a benefit for SONY and of course Adele.

 

 

 

 

The James Bond movies are usually always such a hit with various different audiences and to make sure it was the same with the most recent film the movie was put on many posters and billboards all around different cities in the world.

My Brother The Devil Case Study

Director & Writer: Sally El Hosaini
Certificate: 15
Run Time: 111 Minutes

Awards Won:

Won Best European Film (Europa Cinemas Label Award) at Berlinale

Won Best Cinematography at Sundance Film Festival

Won CBA Worldview Sundance Impact Award at Sundance London

Won Best Newcomer - Sally El Hosaini at BFI London Film Festival

Won Grand Jury Award at Outfest

Won Best Actor - James Floyd at Milan Film Festival

Nominated Grand Jury Prize at Sundance Film Festival

Nominated Sutherland Trophy (Best First Film) at BFI London Film Festival

Nominated Best Newcomer - Fady Elsayed at BFI London Film Festival

Honorable Mention Outstanding First Feature, Frameline Film Festival

Youtube Trailer

Online Marketing

Main Cast And Crew

James Floyd	...	Rashid
	Fady Elsayed	...	Mo
	Saïd Taghmaoui	...	Sayyid
	Aymen Hamdouchi	...	Repo
	Ashley Bashy Thomas	...	Lenny
	Anthony Welsh	...	Izzi
	Arnold Oceng	...	Aj
	Letitia Wright	...	Aisha
	Amira Ghazalla	...	Hanan
	Elarica Gallacher	...	Vanessa
	Nasser Memarzia	...	Abdul-Aziz

James Floyd
Fady Elsayed
Saïd Taghmaoui
Aymen Hamdouchi

James Floyd	...	Rashid
	Fady Elsayed	...	Mo
	Saïd Taghmaoui	...	Sayyid
	Aymen Hamdouchi	...	Repo
	Ashley Bashy Thomas	...	Lenny
	Anthony Welsh	...	Izzi
	Arnold Oceng	...	Aj
	Letitia Wright	...	Aisha
	Amira Ghazalla	...	Hanan
	Elarica Gallacher	...	Vanessa
	Nasser Memarzia	...	Abdul-Aziz

James Floyd	...	Rashid
	Fady Elsayed	...	Mo
	Saïd Taghmaoui	...	Sayyid
	Aymen Hamdouchi	...	Repo
	Ashley Bashy Thomas	...	Lenny
	Anthony Welsh	...	Izzi
	Arnold Oceng	...	Aj
	Letitia Wright	...	Aisha
	Amira Ghazalla	...	Hanan
	Elarica Gallacher	...	Vanessa
	Nasser Memarzia	...	Abdul-Aziz